Different types of Generic Business Models
Anna develops her business model around the unique coffee experience offered to exotic coffee drinkers. Thereafter, all the other factors are developed in order to provide the value proposition to the selected customer group.
However, a business model can be centered around any other set of building blocks as well. Mobile operators provide an example of how new business models have been created through alternative ways to create revenue streams by the use of new pricing models. Some operators created a new business by offering a new pricing scheme without subscription charge, where the minute charge had to be paid up front. Later other offered flat rate services, where all costs had to be covered by the subscription.
New business models can be initiated from the supply side too. You may be in position of a particular key resource for instance a patent or a physical location, and the task will then be to find out how this resource can be developed to become a viable business. Other examples are depicted below:
Examples of Epicenters for business models development
| Resource Driven | How to make use of a given resource or competence |
| Service Driven | How to market a new product or service |
| Customer Driven | Make use of a certain customer need |
| Financially Driven | Introduce new ways of payment or financing of existing products/services |
| Channel Driven | Make use of a specific sales and delivery channel for instance online. |