Seeking Motivation and Innovation

When developing a new product or service, it is critical to assess what need it will fill and what your competitors are offering.  This so-called gap in the market could be the difference between an astounding product launch or an equally impressive product flop.

And, how about innovation? As innovation is one of the key elements of entrepreneurial activity, since the entrepreneur innovates by introducing ideas or improving products and services, by incorporating new technologies, production processes, work practices or ways of doing business, we invite you to carry out any of these activities, which would help you to be more innovative:

1. Mash-up innovation:

Mashups is a collaborative idea generation method in which participants come up with innovative concepts by combining different elements together. In a first step, participants brainstorm around different areas, such as technologies, human needs, and existing services. In a second step, they rapidly combine elements from those areas to create new, fun, and innovative concepts. Mashups demonstrate how fast and easy it can be to come up with innovative ideas.

Goal: demonstrate how fast and easy it can be to come up with innovative ideas.

More info: https://www.sessionlab.com/methods/mash-up-innovation

2. Idea & Concept Development:

Ideation and Concept Development is a process for groups to work creatively and collaboratively to generate creative ideas. It is a general approach that can be adapted and customized to suit many different scenarios. It includes basic principles for idea generation and several steps for groups to work with. It also includes steps for idea selection and development.

Goal: To work creatively and collaboratively to generate creative ideas

More info: https://www.sessionlab.com/methods/idea-concept-development

3. Four-step sketch:

The four-step sketch is an exercise that helps people create well-formed concepts through a structured process that includes:

1. Review key information,
2. Start design work on paper,
3. Consider multiple variations,
4. Create a detailed solution.

This exercise is preceded by a set of other activities allowing the group to clarify the challenge they want to solve.

More info: https://www.sessionlab.com/methods/four-step-sketch

On the other hand, if you know the problems your clients have, and you want to know how to solve them, the design thinking technique can also help you. In the section “tools”, you can find some resources regarding design thinking.