Example: Business Model for a Coffee Shop
Anna wants to setup her own coffee shop, where she can serve coffee for her friends, as this target group is a bit narrow, she expands it to be urban excited coffee drinkers. Therefore, she will make a shop serving coffee for her friends and other exotic coffee drinkers passing by.
The value proposition is to deliver a unique coffee experience, where people can taste new kinds of coffee. For this she needs to have a shop within the urban center, where she can serve the coffee. The customer relationship is mass customization, as the service offered is similar for all customers. The key resources needed are thus a shop, coffee grinders and maybe Wi-Fi to attract more customers. The key activities will be to find and order the right coffee and serve it for customers in the shop. Key partners will be coffee distributors, a landowner (from who the shop can be rented), and maybe a food distributor, if food is going to be served. The major cost items will be coffee, food, rent, labor, and overheads. The revenue will come from selling coffee and food.
Example of a Business Model Canvas for Coffee shop
