January 24, 2022

Funding opportunities

Funding opportunities

The essential components of your pitch

Before approaching investors for funding, you must prepare your pitch. You should dedicate adequate time and effort in research, creation, and preparation of the components of the pitch before approaching the investors. In case you feel confused regarding the initial steps required, you can get professional help to create your business plan and pitch documents.

The essential components of your pitch include:

  • a comprehensive business plan in which you present your plans within the next 5 years, along with investment offerings and estimated valuations (the basic steps for the creation of your business plan are described below and presented in the video)
  • a complete and concise presentation of around 15 to 25 slides with a summary of the business plan
  • an even shorter well-crafted summary of your summary. This is a 2-page document summarizing the overall business plan. Such documents are usually used for formal communication with investors and sponsors.
  • an elevator pitch which is a 5-minute verbal summary of your basic business plan. It is called an elevator pitch because you should be able to pitch it to someone during an elevator ride. The elevator pitch comes in very handy to pitch to investors when you meet them at events or conferences.

This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

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