February 1, 2022

Seeking Motivation and Innovation

Know the motivation of your future clients and customers

The empathy map allows you to generate a deeper understanding of one’s motivations and why. In the cause of entrepreneurship, it could allow you to know your future customers deeper, so you can design your products or services taking in account their way of living.

With this tool, you can gather insights about the potential target group. It helps you to rank information and to detect contradictions. The various questions give insights into people’s underlying needs and help explain behavior.

More information:

This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

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