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- Motivation is a key piece when starting a business
- Why is motivation important?
- What are motivational influences on entrepreneurship?
- Discouraged? 5 tips to regain motivation
- Recover the illusion for your entrepreneurial project
- Know the motivation of your future clients and customers
- Identifying the gap in the marketplace – be innovative!
- GUIDELINES/TIPS
- EXTERNAL RESOURCES/ TOOLS
Know the motivation of your future clients and customers
The empathy map allows you to generate a deeper understanding of one’s motivations and why. In the cause of entrepreneurship, it could allow you to know your future customers deeper, so you can design your products or services taking in account their way of living.
With this tool, you can gather insights about the potential target group. It helps you to rank information and to detect contradictions. The various questions give insights into people’s underlying needs and help explain behavior.
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