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- Motivation is a key piece when starting a business
- Why is motivation important?
- What are motivational influences on entrepreneurship?
- Discouraged? 5 tips to regain motivation
- Recover the illusion for your entrepreneurial project
- Know the motivation of your future clients and customers
- Identifying the gap in the marketplace – be innovative!
- GUIDELINES/TIPS
- EXTERNAL RESOURCES/ TOOLS
What are motivational influences on entrepreneurship?
Each entrepreneur is different, therefore, the aspects that can motivate an entrepreneur are also quite different. Here are some factors that can motivate an entrepreneur, not only to start their business, but also to continue when it gets tough.
- More freedom:
Entrepreneurship often appeals to people who want to work for themselves. Whether it is because they do not want to be accountable to their superiors, or because they want to decide their hours, entrepreneurship gives more freedom and flexibility when it comes to working. However, there is an inherent tension in entrepreneurship, as many unknown factors are surrounding the success of the new company after its launch: will the business succeed? Will I have the earnings I had anticipated? Will I know how to overcome my competitors?
- Greater Income
Some employed people think that all the effort they put into their work contributes to the employer increasing their wealth. Although as an employee, they receive a salary for their work, that salary is limited, if we compare it with the money that the employer can obtain. Entrepreneurship carries with it the possibility of increasing your earnings over time.
- Greater Influence
As an employee, you may not agree with the direction taken by the company you work for, or you would like to be part of the decisions. The desire to have more influence over a product’s development, marketing, or customers is a major motivation for some people to decide to quit being employees and start their own company or product line. It can also appeal to people who want to have a lasting impact or legacy in an industry, as starting a company sets them apart.
- Control and Creativity
Many entrepreneurs have an idea that they want to share with the world or that they believe could positively influence society. One of the motivations that launches many people to undertake entrepreneurship is having control over the product and being able to unleash their creativity.

