Understand the Commitment and Challenges Involved in Starting a Business

Marketing is defined as the action of promoting and selling products or services. If you want people to know about your business and buy your product, you need a solid marketing strategy. Marketing helps maintain your business reputation, engage customers, boost sales, and make your business grow, so it is not a task to be undermined. You might have an amazing product, but if people do not know about it and do not trust it, your enterprise won’t reach its expected success.

Branding is a crucial tool to reach that success. When branding your business, you give it a particular design and symbol and in broader term, an identity that will shape the customer experience, the perception of your brand in your stakeholders’ mind, and help them distinguish you from your competitors.

TIPS

• Advertise from an early stage, even before you have a finalized product. Marketing is something to keep in mind while you are developing your business instead of only focusing on getting your business running.
• Use social media: Facebook, Instagram, Tweeter, LinkedIn, all are amazing platforms to communicate what you do.
• Create attractive content: post articles of blogs, create videos, host or be interviewed in a podcast, publish infographics.
• Organize events: You could organize a fun event to bring potential customers, a webinar on a topic related to your business, a concert in your venue or a dinner. You can be creative with the kind of event you want to host but remember to advertise the event as well to make it a success.
• Contact the embassy of your country: Having the endorsement from your embassy on your marketing product can testify of the knowledge and trust of your business from an important entity. It can promote your product to other co-nationals and your embassy will be proud to show a success story.
• Develop your visual identity and tell your story: Part of the branding process is to create your logo, your website, your social media content but also to think about the way you write about your business, the way your answer the phone, the elements of your story you choose to tell. Think about how you want customers to perceive you and work every single detail to give that specific image.