Page 6 - IO3_Career Kit_Modules Summary_FINAL_EN

How to build a sustainable business: Create your Business Plan

This module includes information on designing the business model of a migrant entrepreneur.
More specifically, it proposes the creation and adoption of a canvas consisting of nine building
blocks: customer value proposition, customer segments, channels, customer relationships,
revenue streams, key resources, key partners, key activities, and cost structure.
In particular, the customer value proposition regards the description of the value that a product or
a service has for the customers and its preference over a competing product or service. Customer
segments involve defining the target customers according to certain criteria. Channels refer to the
way and means of communicating and reaching target customers. Customer relationships involve
three aspects of any transaction: customer acquisition, customer retention, and up-selling on
either a personal or an automated level. Revenue streams indicate the income generated through
payments from customers regarding the purchase of specific products or services. Key resources
describe the major assets used for the establishment and the operation of any enterprise. Key
partners include all those who support the conduct of business activities, even the competitors.
Key activities include key actions that are made to operate the business model which may vary
significantly from business to business. Finally, the cost structure refers to the total costs incurred
by the company's activities.
Finally, an example of the implementation of a business model for a cafeteria is presented in detail,
and there is a reference made to the different types of General Business Models, which are

This project has been funded with support from the European Commission. This communication reflects the views only of the author, and
the Commission cannot be held responsible for any use which may be made of the information contained therein.